SAB wins two Global Banking & Finance Review Awards for leadership in innovation

Saeed Assiri, chief innovation banking officer at SAB
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Saudi Awwal Bank, one of the leading banks in the Kingdom, has received two prestigious awards — “Most Innovative Banking Initiative, 2025” for the SAB Innovation Center, and “Excellence in Corporate Innovation, 2025” — from the Global Banking and Finance Review Awards. The awards reinforce the bank’s position as a leading force in financial innovation and a benchmark for innovation culture in the Kingdom and globally.

The awards highlight SAB’s strategic focus on building a sustainable culture of innovation and shaping a future-ready banking ecosystem. The SAB Innovation Center serves as a key driver of financial innovation, providing the tools, capabilities and frameworks necessary to develop, test, and scale effective banking solutions.

Saeed Assiri, chief innovation banking officer at SAB, said: “These awards reflect our commitment to making innovation a shared responsibility across the financial sector. We are building a forward-looking ecosystem that keeps pace with the future of banking. By accelerating financial innovation, we are not only advancing the bank but also contributing to the growth of the Kingdom’s economy and supporting the objectives of Saudi Vision 2030.”

This recognition adds to a series of prestigious accolades SAB has received in 2025, including being named “Best Bank in ” by Euromoney for its strong financial performance and innovation leadership, and “Best Innovation in Operational Excellence” at the CX Live Show 2025 for its advanced use of automation and customer journey design to elevate service quality. These achievements reaffirm SAB’s commitment to shaping the future of financial services through innovation, collaboration, and sustainable growth.